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A marketing calendar is not just a tracker of dates but a powerful map for crafting content with strategic timing. Well-timed content can cut through the digital clutter and, in 2024, nothing accomplishes that goal quite like video.
The reason? Video captures attention, evokes emotion, and delivers messages in a way that text and images alone cannot. That's why our content marketing calendar for 2024 is designed with a sharp focus on video marketing.
We've collected the key dates for your 2024 marketing campaigns, along with some proven tips to get your video marketing ideas flowing. Now, you can focus on what you do best: firing up the Clipchamp video editor and creating eye-catching social media videos!
What is a content calendar?
It’s a social media content plan that outlines all your upcoming posts, their significant dates, events, sales, goals, and captions. The real magic of a content calendar lies in its ability to transform timing into opportunity. It ensures that your video marketing efforts on social media are not just seen but felt, turning every post into a moment of meaningful engagement. Plan your calendar to capture potential buyers at peak interest, make connections with followers globally, or tap into the zeitgeist of trending topics.
2024 content marketing calendar: Key dates and video ideas
January 2024 video ideas
New Year's Day (January 1st)
Start the year off with a bang by sharing a motivational video that encourages your followers to set and pursue their New Year's resolutions using video templates from Clipchamp.
Lunar New Year - Year of the Dragon (February 10th)
Ring in the Lunar New Year by sharing a video that showcases traditions, wishes, or a festive greeting. Given its significance, this could be a great opportunity to explore cultural themes and engage with a diverse audience. For those planning ahead, remember this celebration starts on February 10th in 2024.
National Geographic Day (January 27th)
Encourage your followers to share videos of their local environment or places they've travelled, highlighting the beauty of our planet. Use this day to also showcase any corporate social responsibility initiatives related to environmental conservation.
February 2024 video ideas
Super Bowl Sunday (February 11th)
Engage sports fans with a video contest for the best game-day snack or touchdown dance. Use dynamic templates to create engaging content that celebrates the big game, inviting your audience to share their own Super Bowl festivities.
Valentine's Day (February 14th)
Every marketer loves Valentine's Day. You could run a "Best Love Story" video contest with a prize for the most touching or creative submission. Perhaps powered by the romantic video templates in Clipchamp! Explore more Valentine's Day video ideas here.
Random Acts of Kindness Day (February 17th)
Promote kindness by encouraging your followers to share videos of their random acts of kindness. Highlight how small gestures can make a big difference, and compile user-generated content into a feel-good montage that showcases the power of kindness.
March 2024 video ideas
International Women's Day (March 8th)
Celebrate this day by showcasing the achievements and contributions of women around the world. Encourage your audience to create videos highlighting women who inspire them. If you're looking for workplace events and appreciation ideas for International Women’s Day, read this #IWD2024 blog.
St. Patrick's Day (March 17th)
Tap into the festive spirit by creating and sharing content that celebrates Irish culture and heritage. Encourage your audience to share their St. Patrick's Day celebrations or themed video content, utilizing green-themed video templates.
National Puppy Day (March 23rd)
A perfect opportunity for light-hearted and engaging content. Encourage your followers to share videos of their puppies or dogs, showcasing their cutest moments. Some fun sound effects and music from the Clipchamp library will push your content into peak adorableness.
Easter (March 31st)
Easter is a time of renewal and new beginnings, which makes it a great opportunity to launch new products or services and promote them through engaging video content. Feature Easter eggs, bunnies, and other Easter-themed objects in your tutorials or recipe videos to stand out on the feed during Easter.
April 2024 video ideas
April Fool's Day (April 1st)
Kick off the month with a playful prank or a light-hearted video that showcases your brand's sense of humor. You could even encourage your audience to share their own April Fool's pranks on TikTok, created with the free video editor Clipchamp, of course!
Earth Day (April 22nd)
Highlight environmental awareness by sharing tips on sustainable living or showcasing how your brand makes a difference. Or initiate a campaign where your audience can share how they're making a difference for the planet, using videos to spread awareness and motivate others.
May 2024 video ideas
Star Wars Day (May 4th)
We're awash with Star Wars content these days, so don't fight the force - lean in and create a fun, Star Wars-themed video to engage the Star Wars-loving fans in your community.
Cinco de Mayo (May 5th)
Celebrate this vibrant Mexican holiday by sharing video content highlighting Mexican culture, traditions, and festivities. Leverage Clipchamp to create Cinco de Mayo celebration videos that incorporate colorful templates and lively music.
Mother's Day (May 12th)
Honor mothers and maternal figures by encouraging your audience to share personalized video tributes created with Clipchamp. Offer tips for adding heartfelt messages, photos, and music to their videos. Mother's Day is a beautiful opportunity to showcase the impact of mothers in our lives.
June 2024 video ideas
Pride Month (Entire Month)
Celebrate diversity, inclusion, and the LGBTQ+ community by encouraging your audience to share their stories, support, and celebrations through video. Here are some Pride Month video ideas to get your creative energies flowing.
World Environment Day (June 5th)
Emphasize the importance of environmental protection and sustainability while encouraging your audience to share their eco-friendly initiatives or tips on living sustainably.
Father's Day (June 16th)
Luckily, there's shortage of Father's Day video ideas. Emotional, heart-warming videos that make use of family photos, home videos, and special messages are just the kind of content that could go viral on Father's Day.
July 2024 video ideas
Independence Day (July 4th)
Encourage your followers to celebrate the Fourth of July by capturing fireworks displays safely and cutting together a powerful video edit. Create an event invite video or a safety reminder video on social media.
World Emoji Day (July 17th)
Tap into the fun by challenging your audience to tell a story using only emojis in their videos. Offer a tutorial on using the Clipchamp free sticker feature to add emojis, animations, and gifs to their videos.
In fact, we've collaborated with talented designers from around the world to create unique, royalty-free video graphics and elements to make your videos stand out from the crowd. Explore original stickers.
International Friendship Day (July 30th)
Promote the value of friendship by inviting your audience to share videos celebrating their friends. A video montage is the perfect vehicle for condensing years of connection into a heart-warming hug of a video. You can also promote a referral program for your business on this occasion.
August 2024 video ideas
International Cat Day (August 8th)
Celebrate the joy and companionship cats bring to our lives. Encourage your audience to share their favorite cat videos or photos. Highlight the day as an opportunity to raise awareness about cat adoption and welfare.
World Photography Day (August 19th)
A day to celebrate the art and science of photography. Encourage your followers to create a video montage of their best photographs. Offer tips on how to enhance their photo montage videos with music, transitions, and captions.
Women's Equality Day (August 26th)
Commemorate the passage of the 19th Amendment to the United States Constitution, granting women the right to vote. Share stories of influential women or historical figures who have inspired change. Promote a video to celebrate and raise awareness for women’s equality to your followers.
September 2024 video ideas
International Literacy Day (September 8th)
Highlight the importance of literacy as a fundamental human right and encourage your audience to share their reading journeys, favorite books, or literacy projects they're involved in.
International Day of Peace (September 21st)
Promote peace and harmony on this day by encouraging your followers to create videos that reflect their vision of peace, whether through personal reflections, community service, or promoting dialogue. Showcase acts of kindness set against calming and zen music to pull at your follower's heartstrings.
National Coffee Day (September 29th)
For National Coffee Day, celebrate coffee culture by suggesting fun video challenges or tutorials, like "My Morning Coffee Routine" or "The Best Coffee Spots in My City. You can also promote your Coffee Day deal and specials with the perfect video template.
October 2024 video ideas
World Mental Health Day (October 10th)
Dedicate this day to raising awareness about mental health issues and advocating for mental health care. Share tips for mental wellness or supportive messages for those struggling.
Halloween (October 31st)
Get into the spirit of Halloween by encouraging your followers to share their spooky or creative costumes, decorations, or themed celebrations in video format. Offer tips for using Clipchamp to edit Halloween videos with fun effects, scary music, and themed templates.
November 2024 video ideas
National Entrepreneur's Day (November 19th)
Celebrate innovation and entrepreneurship by featuring stories of small business owners and startups. Encourage entrepreneurs to share their journeys, challenges, and successes.
Thanksgiving (November 28th)
Celebrate a day of gratitude by encouraging your audience to share what they're thankful for this year in video format. Create a more personal connection with your followers by recording and editing videos of your team talking about what they're most thankful for.
Black Friday (November 29th)
Kick off the holiday shopping season with engaging video content that showcases special offers, promotions, or gift ideas. Black Friday sale videos should use dynamic transitions, bold text overlays, and urgent calls to action.
December 2024 video ideas
Christmas Day (December 25th)
Celebrate the festive season by encouraging your audience to share their Christmas celebrations, decorations, or heartwarming stories. Offer tips for creating festive videos using holiday templates, effects, and music to spread the holiday cheer. You can also promote your holiday sale on social media.
Boxing Day (December 26th)
Cash in this Boxing Day sales with a scroll-stopping social media video. Promote your Boxing Day online and in-store sales.
Hanukkah (25th December-January 2nd)
Highlight this Jewish holiday by inviting your followers to share their Hanukkah traditions, stories, or recipes.
New Year's Eve (December 31st)
Get ready to welcome 2025 by encouraging your audience to share their New Year's resolutions, reflections on the year past, or celebrations. Create a video summarizing your brand's achievements and what you aim to achieve in 2025.
How to create social media calendar videos
Our online video editor has all the features you need to produce engaging content calendar videos, whether you’re a video editing beginner or a social media pro. Simply click on a social media content calendar template and start editing clips without leaving your browser. You can even batch create content, so you never miss another upload again. Remember, consistency is key!
Mark the date! Today is when you elevate your social media presence by combining our curated content calendar with the easy Clipchamp video editor. Start editing today with Clipchamp or download the Clipchamp Windows app for free.
