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Storytelling is as old as humanity. It defines us, it binds us together, it allows us to share knowledge, it enables us to educate our young and it’s uplifting when needed. Throughout history we have continuously changed the way we tell stories to create impact. Our ancestors told stories around fires. Later they chiseled them in stones. With the advent of the printing press, we were able to mass-distribute stories and radio, TV and the Internet took storytelling to a yet different level.
Today, one of the most powerful ways to tell stories is through video. Videos allow us to experience stories at an emotional level that we don’t experience as frequently with other forms of media. They make us laugh, they make us cry, they make us pause and think, and educate us, or they just entertain us. However, telling a story through video is hard. With every medium we invented we were able to democratize storytelling, and with video we’re only at the beginning of democratizing its creation. Video remains largely a professional and creative domain where stories with impact often touch four or more tools before they are ready for viewers.
Clipchamp is an in-browser video creation platform. We are targeting non-professionals and non-creatives, or simply, the other 98% of us. Our mission is to empower anyone to tell stories worth sharing and millions of people around the world are using Clipchamp to create videos and tell their stories.
And we are far from done. We are user-centric, product-led and fast learning. This means that our team is spending all their passion and energy in understanding how to make video creation even easier by talking to our users, testing new ways to interact with our platform and always investing into our product first. We have achieved a lot to date and we are incredibly excited about what the future holds for us.
So why are we joining Microsoft and why now? Startup founders go through different stages from incorporating a business, to hiring the first employees, raising several rounds of funding and eventually they will try to exit through an acquisition or going public. And while an exit event is the end of a startup journey, it is also the beginning of a new journey. In our case that will be a journey under a Microsoft umbrella.
Few companies in tech have the legacy and reach that Microsoft has. We all grew up with iconic Microsoft products and have been using them ever since. Becoming part of Microsoft allows us to become part of a future legacy. Under no other scenario could our future look more exciting than what’s ahead of us now. At Clipchamp we have always said that we’re not suffering from a lack of opportunity, there absolutely is an abundance of opportunity in video. We just need to figure out how to seize it. Inside Microsoft we can approach seizing our opportunity in entirely new ways.
There are so many people who have helped us on our journey: investors that invested in us when no one else would, employees that joined us when no one else knew us, journalists that wrote about us when no one else thought we were worth a story and partners in life that never stopped believing in us even when things got tough. They say that a startup journey is like a rollercoaster, the high points feel so much better than elsewhere, and the low points feel so much worse. No one understands this better than founders and their partners. Thank you to everyone who has supported us throughout all these years.
We have been committed to empowering anyone to tell stories through video. We will continue to make video creation even easier, more accessible and fun. And we are incredibly excited to be doing this from within Microsoft. Stay tuned!
